Official short name - “TON Loyalty Program”
This document describes financial, visual and technical aspect of participation in TON Loyalty Program and required steps to participate.
Index:
Revenue share model is based on different categories (or cohorts) of the users and their value for the business model. The revenue share % fee is calculated to cover the prices of the gifts provided by Telegram App Center and related expenses.
Telegram App Center team will provide a financial report that represents purchases in stars by Loyalty Program users with revenue share calculation for each category.
Please mind we do 21-day freeze to prevent purchases abusing.
| Users Cohort / Category | Initial state* | Target action | LP handling |
|---|---|---|---|
| New user acquisition and conversion to paying user | - New user: didn’t open partner’s app before; | - User made transaction in stars; | high revenue share |
| 40% | |||
| Reactivation / conversion to paying users | - Already opened partner’s app before; |
*To properly recognise users initial state (new users, paying / non-paying, referral) and further conversions - it’s needed to provide a list of existing users (for the with required payment details (like number of transactions). Details are described in Technical section.
Design integration should be done on Loyalty Program Participants App side with their brand-style and TON of voice, strictly following correct loyalty program naming and optionally using provided graphic elements and integration design references (see Figma link):