General recommendations

• Focus on key metrics
• Distribute your token through simple mining mechanics linked to the core functionality of your product and explicitly show the ways to use the token further
• Make your token / app viral through referral programs
• Use multiple marketing channels: KOLs, cross-marketing with other TON projects, TG ads, articles in the media, community engagement platforms (Zealy, QuestN, @community_bot)
• Collaborate with other participants
• Partner with TON KOLs
• Be creative and open to experiments

DeFi & Liquid Staking Leaderboards

<aside> <img src="/icons/asterisk_pink.svg" alt="/icons/asterisk_pink.svg" width="40px" /> New TVL / stakers → How to attract more liquidity and whales/retail investors?

Protocol fee → How to make ppl use my protocol more?

</aside>

1. Improve UX, learning from the examples of other successful protocols.

   • General UX improvement recommendations
   • Action plan for DeDust, Ston.fi, Storm Trade, Evaa, DAO Lama, bemo, Tonstakers, Hipo, Stakee, and Whales.

2. See how other DeFi protocols promoted liquidity incentive programs

• Selection of best cases

1. Increase rewards in the liquidity pools (e.g., adding your own token as farming rewards).

2. Create daily challenges and offer additional rewards for ppl who swap or farm (e.g., in your own token).

3. Organise competitions for traders / liquidity providers.

Token Leaderboard

<aside> <img src="/icons/asterisk_pink.svg" alt="/icons/asterisk_pink.svg" width="40px" /> Market cap, % change → How to increase circulating supply?

New token TVL → How to make users put more money into my farming pool?

New token holders → How to attract new token holders? How to make them buy my token? How to widen the use of my token in the product?

</aside>

1. New earning mechanisms - think of some novel ways of how to distribute your token through very simple & engaging mechanics.

1.1. Click / shake / walk / send messages / open link / create a meme - whatever.

![earn.png](<https://prod-files-secure.s3.us-west-2.amazonaws.com/6a094972-b8a0-4fad-90e1-8ad77da3c239/78f0901b-5e8e-4c7f-8c5f-53ef51b059c6/earn.png>)

1.2. Perform daily tasks throughout the month & earn tokens. 

1.3. Achieve a certain level in the game & earn tokens.

2. Do massive airdrops

   

3. Referral program

E.g. Invite 1 friend → Get 1 token

2. Daily challenges in the bot examples of tasks: buy / farm / trade / hold

   

3. Offer your token as farming rewards in other pools on DeDust

   

4. Increase rewards in your boosted pool(s)

5. Provide multiple tokens as farming rewards in your pools

→ Collaborations with other TON projects

3. Educate your users through simple guides or Telegram bots

   

   

4. Think of a new token utility

E.g. staking / revenue sharing / holding or locking the token to give access to something / etc

5. Display the farming opportunity on your main resources, including website / TMA / TG bot.

   

6. Pay KOLs & partners in your token

App Leaderboard

<aside> <img src="/icons/asterisk_blue.svg" alt="/icons/asterisk_blue.svg" width="40px" /> Number of UAW → How to attract new wallets and activate old ones?

Number of new tx → How to grow the number of user interactions with my SMCs?

</aside>

1. If you don’t have your token yet, reward users with XP that will be converted into your future token. Or into the token of other TON projects you collaborate with.